Walaa (Coming soon)Al Rajhi Takaful (Coming soon)

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person

IllustrativeBrandCAM-2027-RAM-01

Ramadan 2027

حملة رمضان ١٤٤٨هـ

Syncing with The Brain

psychology

Three lessons from The Brain were usedAlgorithmic synthesis applied across generated candidate copy & visuals

Claim-speed renewals outperformed price-led messages by 2.1× in Q3. Illustrative — not a figure to print.

Night-time broadcast drives 68% of mobile renewal searches

Plain Arabic on the post outperformed metaphorical prose. Disclosure stays formal.

ROUTE // 01

CONFIDENCE 96%

The night before

Capturing the quiet moment before Ramadan starts, when family peace of mind matters most.

filter_vintageGeometric Vector // Sand & Navy Axis

Arabic Headline

قبل زحمة الشهر.. سيارتك بأمان تام

English Headline

Before the holy rush.. absolute peace of mind.

ROUTE // 02check_circleCHOSEN

CONFIDENCE 98%

Claim speed

PRIMARY CANDIDATE

The brief asked to lead with claim speed. The line says cover is in force before the trip, without printing a clock.

speedTawuniya Vector Velocity Array

Arabic Headline

مشمول قبل السفر. مو بعد المطالبة.

English Headline

Covered before the trip. Not after the claim.

ROUTE // 03

CONFIDENCE 91%

Already covered

Celebrating the driver who prepares proactively rather than reacting to urgency.

shieldConcentric Shield Geometry

Arabic Headline

جاهز لكل مشوار عائلي.. بدون قلق

English Headline

Prepared for every family journey.. without pause.

balance

Never-say check passed on these routesAll 3 routes stay inside SAMA advertising rules and the Tawuniya voice. Route 2 does not print a claim time. Talent, the win-back, Vitality, and Executive Health Care 360 still wait on Command.

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