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Policy Engine v8.4ID: GOV-KSA-SAMA-2027

Brand & Regulatory Governance

الحوكمة والامتثال المؤسسي

Deterministic compliance guardrails, SAMA advertising provisions, and cryptographic human-in-the-loop validation registers for autonomous creative generation.

Active rules142

SAMA clearance100%

Queued reviews1

01 //

Brand Memory & Core Truths

PERMANENT WEIGHT · RUNTIME LAYER

Core Palette Identitypalette

Tawuniya Violet#6B47F5

Exec Navy#312E52

Periwinkle#A8A9CF

Pure White#FFFFFF

Mandated Tone of Voice

Calm, plain, reassuringلتطمئن

check_circleMandatory Creative Direction (DO)

“Lead with claim speed, verified policy facts, and calm reassurance.”

Autonomous outputs must anchor claims in operational data, service SLAs, and the enduring reliability of the Kingdom's legacy insurer.

verified_userEnforced via Tawuniya LLM System Prompt Level 0

blockProhibited Trajectories (DON'T)

“Never use hyperbolic promises, never guarantee 100% claim approval, never use fear-based scenarios.”

No disaster dramatizations, alarming automotive wrecks, or unhedged fiscal guarantees that violate institutional dignity.

gavelZero-tolerance prompt rejection penalty

fact_checkPre-Approved Institutional Facts · Motor Line

Legal Sign-off Active

FACT // 01Territory

SAMA-regulated comprehensive motor coverage across all GCC borders.

تغطية شاملة معتمدة لكافة دول مجلس التعاون

FACT // 02SLA metric

Digital claims lodgement processed in under 4 minutes via Tawuniya App.

تسجيل المطالبات رقمياً في أقل من ٤ دقائق

FACT // 03Availability

Dedicated roadside assistance network active 24/7 across KSA.

خدمات المساعدة على الطريق على مدار الساعة

02 //

Lexical Interceptors (Never-Say Rules)

REAL-TIME DEMONSTRATION MODULE

Tokens and phrasing strictly quarantined from all generation prompts, auto-completions, and copy revisions. Live additions take effect instantaneously across all agent studios.

Restricted Phrasing Registry

Guaranteed approvalLowest price in KSAImmediate cash in handZero questions asked

03 //

SAMA Regulatory Mandates & Thresholds

AUDIT ENGINE ACTIVE

security_update_good

Hard gatekeeper triggerSAMA ART. 62 COMPLIANCE

“A human approves anything that names a price, a claim outcome, or a customer.”

Auto-escalate enabled

Insurance Advertising & Disclosures

verifiedSAMA CERTIFIED

Regulatory governance requirements governing customer communication across television, radio, billboard, and performance media channels.

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Mandatory SAMA License DisclosureEvery creative format must display the authorized insurer license identifier.
check
Clear Excess Fees & Deductible TransparencyNo premium price display without legible co-pay / deductible footnotes.

REGULATION: SAMA-INS-ADV-V3Active Enforcement

Personal Data & Privacy (PDPL)

verifiedSAMA CERTIFIED

National data sovereignty stipulations and consumer privacy safeguards conforming to Saudi Personal Data Protection Law.

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Strict PDPL Compliance QuarantinePrompt generation logs are scrubbed of national IDs, IBANs, and health details.
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Zero Unauthorized Demographic ProfilingDynamic creatives cannot target on sensitive demographic proxies without explicit opt-in.

REGULATION: SDAIA-PDPL-2024-KSAActive Enforcement

04 //

Immutable Human-in-the-Loop Audit Register

sync_altLEDGER SYNCED

Output / Asset	Produced By	Approved By	When	Status
Ramadan 2027 Route 2 CopyHASH: 9f84a1e...b401 · 6 Variations	smart_toy Arabic Copywriter	person Creative Director	12 mins ago	Approvedcheck
Motor Renewal Win-back KVHASH: 3c27e8a...019d · UHD Master	smart_toy Art Director	person Brand Guardian	34 mins ago	Approvedcheck
SME Fleet Acquisition BriefHASH: 7a911e2...f48c · Commercial B2B	smart_toy Chief of Staff	person A. Al-Ghamdi (CMO)	2 hours ago	Approvedcheck
Vitality cash-back disclaimer Held on Command · habit film, not a cash-back shout	smart_toy Motion Producer	Pending executive sign-off	5 mins ago	hourglass_topWaiting